Kare4.org

Provision of even basic post-sales customer care is expensive and difficult for providers to gain a sales benefit from.

Review sites are tainted by false-positive and false negative reviews paid for by unscrupulous sellers and competitors.

Providers move away from subjective reviews to an objective assessment of customer care capabilities and commitments.

Audited annually, providers who meet one of two service levels are described as either 'Kare4 Associates' or 'Kare4 Affiliates'.

Providers use the Kare4 Silver and Gold logos on marketing materials to convey their commitment to post-sales support to consumers.

Consumers can proactively check if a provider has achieved either standard before purchasing a product or service.